Personal Selling is direct communication between a sales representative and one or more prospective buyers in an attempt to influence each other in a purchase situation.  Before I started reading about Personal Selling I would of said that it was when you go into a liquor store and someone was standing there to wanting you [...]

The Effects of Advertising is all around us between Television Ads, and computer radio we are surrounded by Advertising.  Advertising is an impersonal, on-way mass communication about a  product or organization that is paid for by a marketer.  To companies advertising is huge, and it is said that enormous amount of money is spent on [...]

Marketing Channels is a form of networking between companies, distributors and consumers managing the social relationships among members in order to achieve synergy.  There are three different types of Channel Relationships the first one is Arm’s-Length Relationship which is a relationship between companies that is loose, characterized by low relational investment and trust, and usually [...]

First of all product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange.  It is interesting it can be anything ear rings, a perm, or service like a pedicure even the ingredients in a TV dinner are considered products.  Even though Product is considered tangible good there are [...]

Scanner-Based Research, is just what is says but it also seems like a violation unless you join a panel and are geeting paid for it.  This is a type of survey bu is done with out you having to sit down and discuss it or answer a bunch of questions.  There are only to companies [...]

Guilt, Postpurchase behavior! we all do it I do it more because I am not employed so trying to buy something for me is almost impossible.  Retailers all of the world are feeling the pain from the Postpurchase Behavior.  You either have consumers not going to their favorite place to shop because they know they [...]

Marketing Segmentation, is basically defined as different things to different people. Marketing Segmentation is a strategy that has been around since 1960 where a company tries to reach a certain subgroup of people.  For instance companies configure their store make up to cater to certain subgroup of people. Several different concepts can range from a fully segmented market to a [...]

What is effective strategic planning? It’s having a creative mind that is consistently focused on marketing ideas.  When you have a company and you are always trying to stay ahead of the game.  You will always have to do some type of surveys, Pop-up-Shops to find out what the consumer needs.  Especially in this economy [...]

New Developments in Retailing, its been going on for a while where you have large companies that specialize in a high end product and feel like they want to expand into a lower middle class consumer market they start up a new store chain but it is selling the same product but at a lower [...]

The philosophies of Marketing Management consist of four components Production, Sales, Market and Societal Marketing Orientation.  First you have the Production orientation which is the Idea that the company has to come up with some great product that the consumer will buy off the shelf.  In my opinion companies would be better off if they catered [...]