American Values, that is what is all boils down to in this economy the baby boomers and the generation Xers are going to consume on what we believe in and budget for our toys. American Values are really four basic rules. Self-sufficiency every man for him self, we are pushing our kids to push for there own dream with there own cash. Next you have Upward mobility to anyone who got an education, worked hard and played by the rules, well yes that is right but there are millions of people who did not get any education and are very successful and wealthy. Then we have work ethic and dedication to family which is what keeps Americans pushing towards a dream of survival for your family and your lifestyle. The last core value is Conformity everyone wants to be treated equal no matter what it is that you are doing, there are still some challenges we all have to make.