American Values, that is what is all boils down to in this economy the baby boomers and the generation Xers are going to consume on what we believe in and budget for our toys.  American Values are really four basic rules.  Self-sufficiency every man for him self, we are pushing our kids to push for [...]

In this country Identity theft has become a huge problem on the Internet I know of a hand full of people that are still not comfortable about buying things on the Internet.  There is so much fear that they will be that lucky person to have there Identity stolen.  So many people are afraid to [...]

From my earlier blog promotion is the key to the successof a product by word of mouth because people are going to talk about a product if it is good especially when they really like it.  For instance I love Press-N-Seal I believe its by Gladthat product really works I tried it, I did just what they [...]

Promotion is the communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.  Promotion is valuable to moving a product without it no one would know it exist, by word of mouth or TV advertisement its fatal.  Every company has a promotional [...]

Personal Selling is direct communication between a sales representative and one or more prospective buyers in an attempt to influence each other in a purchase situation.  Before I started reading about Personal Selling I would of said that it was when you go into a liquor store and someone was standing there to wanting you [...]

The Effects of Advertising is all around us between Television Ads, and computer radio we are surrounded by Advertising.  Advertising is an impersonal, on-way mass communication about a  product or organization that is paid for by a marketer.  To companies advertising is huge, and it is said that enormous amount of money is spent on [...]

Marketing Channels is a form of networking between companies, distributors and consumers managing the social relationships among members in order to achieve synergy.  There are three different types of Channel Relationships the first one is Arm’s-Length Relationship which is a relationship between companies that is loose, characterized by low relational investment and trust, and usually [...]

First of all product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange.  It is interesting it can be anything ear rings, a perm, or service like a pedicure even the ingredients in a TV dinner are considered products.  Even though Product is considered tangible good there are [...]

Scanner-Based Research, is just what is says but it also seems like a violation unless you join a panel and are geeting paid for it.  This is a type of survey bu is done with out you having to sit down and discuss it or answer a bunch of questions.  There are only to companies [...]

Guilt, Postpurchase behavior! we all do it I do it more because I am not employed so trying to buy something for me is almost impossible.  Retailers all of the world are feeling the pain from the Postpurchase Behavior.  You either have consumers not going to their favorite place to shop because they know they [...]